How to Start a Podcast!
Your complete guide to launching a successful podcast
We get a crazy number of requests from people asking the same question...
How do I start a podcast?
After years of responding to texts and giving advice over phone calls, we’ve finally decided to put together this comprehensive podcast creation guide for you. This will walk you through everything from getting started to production and distribution. Let’s break it down into key sections: Getting started, What you need, Location, Production, and Distribution
Getting Started
Your podcast can be about anything! It could be something you're passionate about, a subject you're an expert in, or simply something that you enjoy talking about. Whether it's a hobby, a profession, or a specific belief system, the most important thing is to choose a topic you’re excited to share. You can also decide on the format—solo episodes, co-hosted shows, or guest-based discussions. You can podcast with friends, colleagues, or even by yourself. The possibilities are endless. Here are some examples of podcasts to inspire you:
What You Need
When starting out, it’s important to understand the basic roles involved in producing a podcast. While you don’t necessarily need to hire a whole crew, having at least a basic understanding of these roles can help you decide what you can handle yourself and when you might need help. The four key roles are
- Host/Co-host: You can either podcast solo or with a partner. The key is having a clear direction and engaging content for your episodes.
- Cameraperson: Even if it’s just using your phone, someone will need to handle the recording.
- Content Manager: This person handles episode planning, scheduling, and promoting your show on social media.
- Video/Audio Editor: Once you’ve recorded, the raw content will need to be cut, refined, and packaged for distribution.
Of course, these roles can expand as your podcast grows. You may start with a small team or handle everything yourself at first and later hire specialists as you scale up.
DIY Approach
If you don't have the financial resources to hire a team, don't worry—you can DIY your podcasting journey. At the end of the day, what matters most is connecting with your audience and consistently delivering quality content. Everything else (fancy production, bigger teams) can evolve based on your growth and interest. Here's why DIY might be the best approach to begin with:
- Start small and keep things simple. As you test your concept and gain traction, you can gradually upgrade your equipment or expand your team.
- Don't rush the process. Many podcasters stop after a few episodes because their expectations don’t align with reality. Some invest heavily but don’t see immediate returns in terms of audience reception. Others find that what they thought was a great idea doesn’t resonate with everyone.
- Podcasting is accessible, and that’s why so many people do it. There’s even a meme: "Everyone with a mic has started a podcast." But remember, slow and steady growth is the most sustainable path.
- Test the waters before diving in with major investments. Focus on steady improvement rather than chasing fast growth. Make sure you enjoy podcasting long-term and that you’re not just jumping on a trend.
Where to Record
You can shoot a podcast from just about anywhere! Whether it's in your living room, on the streets, or even on top of a building—there are few limitations. If you’re looking for creative inspiration, check out these podcasters who are pushing boundaries with their setups:
Lofty Podcast🎙️ : Recording on a rooftop
AFROPOD🎙️ : Recording outdoors for dynamic content
However, if you prefer a more professional environment, there are studios available for rent in cities like Addis Ababa. Renting gives you access to high-quality equipment without the upfront investment.
If you’re more hands-on and want to build your own studio, start small. Whether it’s clearing out a corner in your living room or converting a small space, you don’t need much to create a cozy podcast setup.
Production Essentials
This section could easily become a blog on its own, but we’ll keep it brief. If you’re renting a studio that provides production services, you can jump ahead to the distribution section. For the rest of you and DIYers, here’s what you need to know:
Audio Equipment
The simplest option is to get Bluetooth microphones that connect directly to your phone or computer. If you're more serious, invest in an audio interface for professional-quality sound. We started with the Zoom H6 audio interface—an easy-to-use, beginner-friendly option. You can find microphones and interfaces in Merkato, Kurtu Building, where local vendors sell audio equipment. Be sure to shop around for the best prices.
Camera Equipment
While you can spend a fortune on professional cameras, you don’t need to. There are budget-friendly options out there. That said, you can also use your phone for video recording—several of our early episodes were shot entirely on phones. Regardless of the camera, good lighting is essential for professional-looking videos
DIY: Smartphone
Use what you have
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Lighting Equipment
Natural light is great if you can get it consistently, but if not, you'll need to invest in a lighting setup. Lighting kits are available at various price points, so it’s worth adding this to your initial budget.
DIY: Window Light
Natural light setup
$0
Shop locally
While we've provided some general product recommendations, prices can vary significantly based on your location. Consider checking local marketplaces for potentially better deals:
- Facebook Marketplace
- Jiji (for Ethiopia)
- Local audio/video equipment shops (in Addis Ababa)
- Tefera Business Center | Infront of Fitawrari Habte Giyorgis Bridge
- Kurtu Commercial Center
- Kalifa Building
These sources might offer used equipment at lower prices, helping you get started without breaking the bank.
Getting Your Podcast Out There
Once you've recorded and edited your podcast, it's time to share it with the world. Here are some popular platforms for podcast distribution:
Consider using a podcast hosting service like Libsyn, Buzzsprout, or Anchor (This is what we use and recommend) to simplify the distribution process and track your analytics.
Pro Tips
Curate for each platform, Use engaging thumbnails, Consistent posting schedule.